After a 3-12 months hiatus, Nokia cell phones are formally returning to Singapore.
The first within the vary to be relaunched right here is the vintage Nokia 3310. The communicate-and-textual content-centric telephone from the 12 months 2000 will likely be on sale right here subsequent month, and will paintings on Singapore telcos’ 3G networks.
Unlike the unique, it’s going to make stronger elementary Web-browsing and comes with a 2-megapixel digital camera.
The Straits Times understands the handset will opt for lower than $100 in any respect main stores right here, making Singapore one of the vital first on this planet to promote this 3G-appropriate “dumb” telephone.
Finnish get started-up HMD Global, which owns rights to the Nokia emblem, believes that call for will come from customers in need of to relive their nostalgia, and folks of babies.
The redesigned Nokia 3310 was once first introduced previous this 12 months in decided on markets because it labored handiest on 2G networks, which Singapore close down in April.
“We underestimated the demand in some markets which are switching off or have switched off their 2G networks, (including in) Singapore,” an HMD Global spokesman instructed The Straits Times. So it determined to make stronger 3G on 3310 “to allow more people to enjoy a modern classic reborn”.
He added: “Singaporeans are trendsetters in determining popularity in developed markets.”
Price of the Nokia 3310 in any respect main stores right here.
Amount Microsoft purchased over Nokia’s ill cell phone trade for in 2014.
The Finnish emblem was once as soon as synonymous with cell phones, however misplaced considerable marketplace percentage when touchscreen smartphones turned into widespread. In 2014, Microsoft purchased over Nokia’s ill cell phone trade for US$7.2 billion (S$nine.eight billion), however wrote off the acquisition a 12 months later and laid off 7,800 folks globally.
In May closing 12 months, HMD Global, a get started-up led through former Nokia executives, got the unique rights to make use of the Nokia trademark from Microsoft till 2024.
The made over 3310 – which has a battery that may closing for a month in standby mode – hits the candy spot for on-line bookstall proprietor Jiang Meiru, 35.
She would give the 3310 to her 8-12 months-previous son – to organize for his pick out-up on days when he remains back in class for co-curricular actions. “I don’t want him to be distracted by smartphone games or be exposed to social media at such a young age,” she stated.
Housewife Sakura Siow, 43, would additionally give the 3310 to her seven-12 months-previous daughter for emergency calls.
More importantly, she is going to know the place to get a substitute telephone for her 73-year-previous mom if her present “dumb” telephone breaks down. “She only needs to make calls,” stated Ms Siow.